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PDF) Cleff, T., Dörr, S., Vicknair, A. and Walter, N. (2013): BRAND EXPERIENCE – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand,
PDF) The Impact of Brand Loyalty on Customer Purchase Intention: An Empirical Study on Basketball Shoe Brands of Adidas, Nike and Puma in Asia
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