Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
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Olympics 2012 chiefs concerned by Adidas 'sweatshop'
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
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Official Team GB 2012 Olympic Kit by Adidas and Stella McCartney - Mirror Online
10 years on, what is the true legacy of the London 2012 Olympics? | UK News | Metro News
adidas Markenauftritt bei den Olympischen Spielen
Were the London 2012 Olympics a failure?
London Olympics 2012: Stella McCartney designed Team GB kit revealed | LDNFASHION
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
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Adidas appoints Stella McCartney for Olympics
Advertiser of the Year: Adidas
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Stella McCartney Is Back With Adidas for the Rio 2016 Olympics - Fashionista
