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Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Adentity Blog: Adidas – the Olympics of Advertising!
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Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
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2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
Adidas backs Canadian Olympic Committee - SportsPro
Adidas is aiming for Nike's retail gold | The Times
The 12 Best Ads of The 2012 Olympics
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
Adidas appoints Stella McCartney for Olympics | Campaign US
How to Get an Adidas Sponsorship
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
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British Olympic Association announce extension of partnership with Adidas until 2024
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This Is How Much Nike Dominates American Track - FloTrack
Olympic sponsorship lifts Adidas sales
German sponsors inch across Olympics highwire | Reuters.com
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media | Hookit
List of Adidas sponsorships - Wikipedia
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
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