HandM Targets Gen Z With A New Omnichannel Brand | Shopper Culture | The Integer Group®
People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy
H&M to open Afound stores in Sweden
H&M Launches Afound, A Discount Omnichannel Retailer - Retail TouchPoints