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Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
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Keller's Brand Equity Model for Nike | Creately
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Part IV | Nike Vs. Under Armour
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How Brand Equity Has Kept Nike On Top | by Elizabeth Goudreau | Medium
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ANALYSIS OF THE IMPACT OF PUBLIC RELATIONS STRATEGIES ON CUSTOMER-BASED BRAND EQUITY: A STUDY OF NIKE CUSTOMERS IN THE UK | International Journal of Research -GRANTHAALAYAH
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Brand Equity: How to Measure the Strength and Effectiveness of Your Brand : Persona Design