Risk and Reward: An Analysis of #BoycottNike as a Response to Nike's Colin Kaepernick Advertising Campaign Abstract I. Introd
![Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign - The Washington Post Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign - The Washington Post](http://www.washingtonpost.com/blogs/early-lead/files/2018/09/APTOPIX_Trump_Nike_30693-fb14f.jpg)
Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign - The Washington Post
![Nike online sales surge after launch of controversial Colin Kaepernick ad campaign | The Independent | The Independent Nike online sales surge after launch of controversial Colin Kaepernick ad campaign | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/09/08/16/kaepernick-ad.jpg?width=1200)
Nike online sales surge after launch of controversial Colin Kaepernick ad campaign | The Independent | The Independent
![Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News](https://i.cbc.ca/1.4805512.1535665441!/cpImage/httpImage/colin-kaepernick.jpg)
Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News
![Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News](https://i.cbc.ca/1.4810660.1536164230!/fileImage/httpImage/image.jpeg_gen/derivatives/16x9_940/dmmvek3wsaachq1-jpg-large.jpeg)