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Under Armour, UCLA and sports branding power: Our shirts beat your shirts -  Chicago Tribune
Under Armour, UCLA and sports branding power: Our shirts beat your shirts - Chicago Tribune

UCLA's New Nike Contract Pays 41% Of Prior Deal With Under Armour –  Sportico.com
UCLA's New Nike Contract Pays 41% Of Prior Deal With Under Armour – Sportico.com

Under Armour Men's UCLA Bruins True Blue All Day Hoodie | DICK'S Sporting  Goods
Under Armour Men's UCLA Bruins True Blue All Day Hoodie | DICK'S Sporting Goods

Under Armour working to terminate 15-year, $280M contract with UCLA |  theScore.com
Under Armour working to terminate 15-year, $280M contract with UCLA | theScore.com

Report: UCLA to sign record-breaking apparel deal with Under Armour |  Inside UCLA with Thuc Nhi Nguyen
Report: UCLA to sign record-breaking apparel deal with Under Armour | Inside UCLA with Thuc Nhi Nguyen

UCLA football keeps things simple with new Under Armour uniforms –  SportsLogos.Net News
UCLA football keeps things simple with new Under Armour uniforms – SportsLogos.Net News

It appears UCLA and Cal are prepared to go to war with Under Armour
It appears UCLA and Cal are prepared to go to war with Under Armour

UCLA Football: Did Under Armour give UCLA's branding to a Japanese team?
UCLA Football: Did Under Armour give UCLA's branding to a Japanese team?

A Good Deal: The Full Details of UCLA's Deal with Under Armour - Bruins  Nation
A Good Deal: The Full Details of UCLA's Deal with Under Armour - Bruins Nation

UCLA To Wear Under Armour This Year Despite Dispute | SGB Media Online
UCLA To Wear Under Armour This Year Despite Dispute | SGB Media Online

This week on the Bearcast: Cal vs UCLA Under Armour deals - California  Golden Blogs
This week on the Bearcast: Cal vs UCLA Under Armour deals - California Golden Blogs

Under Armour tells UCLA they want out of $280M Sponsorship Deal | by Nolan  Cattell | The Startup | Medium
Under Armour tells UCLA they want out of $280M Sponsorship Deal | by Nolan Cattell | The Startup | Medium

Under Armour draws inspiration from UCLA's past for new apparel | Inside  UCLA with Thuc Nhi Nguyen
Under Armour draws inspiration from UCLA's past for new apparel | Inside UCLA with Thuc Nhi Nguyen

UCLA is Suing Under Armour for $200 Million After Contract Breach –  Sportico.com
UCLA is Suing Under Armour for $200 Million After Contract Breach – Sportico.com

Under Armour seeks to end record-breaking sponsorship deal with UCLA -  Daily Bruin
Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin

UCLA, Under Armour Announce Agreement - UCLA
UCLA, Under Armour Announce Agreement - UCLA

UCLA Football Season Ticket Holders Get a Look at the Under Armour Uniforms  at Bruin Viewin' - Bruins Nation
UCLA Football Season Ticket Holders Get a Look at the Under Armour Uniforms at Bruin Viewin' - Bruins Nation

Despite lawsuit, UCLA to wear Under Armour this school year - Los Angeles  Times
Despite lawsuit, UCLA to wear Under Armour this school year - Los Angeles Times

Under Armour Attempting to Terminate Its Record-Setting $280-Million  Apparel Deal With UCLA | Eleven Warriors
Under Armour Attempting to Terminate Its Record-Setting $280-Million Apparel Deal With UCLA | Eleven Warriors

Under Armour Reportedly Trying to Terminate Record $280M Contract with UCLA  | Bleacher Report | Latest News, Videos and Highlights
Under Armour Reportedly Trying to Terminate Record $280M Contract with UCLA | Bleacher Report | Latest News, Videos and Highlights

For Under Armour, UCLA shoplifting incident marks rocky start to record  deal | Fox Business
For Under Armour, UCLA shoplifting incident marks rocky start to record deal | Fox Business

Under Armour wants to end $280M UCLA deal, but university is fighting to  keep it – Daily News
Under Armour wants to end $280M UCLA deal, but university is fighting to keep it – Daily News

Under Armour terminates 15-year, $280 million apparel deal with UCLA over  lack of 'marketing benefits' - CBSSports.com
Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com

UCLA Athletics set to leave Adidas, join Under Armour in 2017 - Daily Bruin
UCLA Athletics set to leave Adidas, join Under Armour in 2017 - Daily Bruin

Why Under Armour is trying to end its record apparel deal with UCLA
Why Under Armour is trying to end its record apparel deal with UCLA

Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case  Study
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study